As a real estate agent, you’re obliged to provide excellent service to your potential and existing buyers whether you are working for yourself or with an agency. It is understood that the sales process can be tough but it's not always the agents selling the property who are at fault. Buyers can sometimes be difficult too, with similar traits popping up from time to time and making life frustrating for you.
As Guy Kawasaki said, "The goal is to provide inspiring information that moves people to action."
Establishing a connection and developing strong relationships with your buyers start with your initial contact with them. Your buyers are the decision makers in your business and your expertise as a real estate agent can help them make a decision.
A great real estate listing will definitely capture your buyers' attention but your listing will need an appealing headline and an attractive photo. Appealing headlines will immediately grab their attention while the photo would emphasize the features that benefit them. You can also include the price in the headline so prospects can tell if the property is within their price range.