Sometimes the thought of hearing “No, thank you” too many times can slow you down. Trying to promote your services to your clients has its challenges but if you add the fear of rejection to the mix, the challenge becomes overwhelming. But to realise your dream of success, you need to change your mindset. A simple shift in mindset can give you the courage and commitment to step boldly into the world of sales and move your service into the lives of your clients.
Before the rise of the Internet, finding a real estate agent meant asking people you know for referrals or stopping by your local real estate office to ask for the agent on duty. Today, the Internet has changed the way businesses are found and won. Your content marketing strategy plays a vital role in achieving business success. But real estate content marketing requires careful planning. What you’re going to say, where you’re going to say it, and who’s going to read it. All of these details require a purposeful strategy and thoughtful execution.
The real estate industry is highly competitive. With so many agents in the market, you have to work even harder to reach out. An effective way to retain and grow your real estate business is via referrals. Studies show that 75% of an agent’s business comes from referrals and word-of-mouth, which means that 20% of your previous buyers and investors are responsible for 75% of your business. With your growth potential relying heavily on referrals, you should focus on things you can do to increase and amplify them.