As Guy Kawasaki said, "The goal is to provide inspiring information that moves people to action."
Establishing a connection and developing strong relationships with your buyers start with your initial contact with them. Your buyers are the decision makers in your business and your expertise as a real estate agent can help them make a decision.
Here’s how you can build and maintain a relationship with your buyers without coming off as a pushy salesperson:
- Ask For Advice or Get Feedback
Start a conversation with your buyers and ask what are they want in a property. If you have suggestions, you can share them in your conversation. Showcasing your ideas in a non-selling situation is a great conversation starter and this is the beginning of a relationship that you can nurture over time.
- Make The Correspondence Personal
If you contact your buyers via email, make the correspondence personal by sending them information about the current property trends and industry changes. This will show your buyers that you are interested in them and not just their money. Again, think relationship. Think long-term.
- Nurture And Grow The Relationship
Once you have connected with them, don’t let the relationship end. Go the extra mile by offering support throughout the year, sending them articles and reports they might be interested in and calling them once in a while to check in. This will not only tell buyers about your services but also the other ways that you can help.
The more you stay in front of someone, the more you are on their mind and they are bound to call on you when they need advice. Being genuine in what you suggest and offer will go a long way toward developing trust with them. Do not underestimate the power of a buyer’s happiness as the future of your business depends on your relationship with your buyers.
