Being a nice person plays a role when cultivating relationships with buyers and investors. However, it takes more than a smile to endear yourself to new prospects. Some agents are just born with natural charisma and likeability but that doesn’t mean these traits can’t be developed in you.
According to Kurt W. Mortensen, author of The Laws of Charisma, charisma is “The ability to easily build rapport, effectively influence others to your way of thinking, inspire them to achieve more, and in the process make an ally for life.”