Malaysia as a whole has encountered turbulences since 2014 until today. We have encountered situations and mishaps, which we never have had to deal with in our glorious history.
There were the unexpected, twin losses of Malaysia Airlines flights MH370 and MH17, AirAsia’s flight QZ 8501 and a series of major natural disasters — devastating floods in Kelantan that displaced thousands and an earthquake in Sabah.
As technology swamps our daily lives by dictating what we eat and where our happiness lies, it is no doubt marketing has embraced the use of technology to infuse emotions and satisfaction through various narratives.
Today, testimonials play a vital role in influencing consumers, regardless of the industry. Did you know that real estate testimonials have become a influential factor for buyers and sellers to work with an agent or agency?
Having your past clients express their satisfaction of your work through testimonials provides potential clients who are actively conducting their research and looking for agents or negotiators to work with may affect the outcome of your business. Hence, it is important to secure clients feedback and utilise it on your advertising platforms including social media channels and in other marketing strategies.
Here, we would like to share about practicing the right techniques and tools in order to produce positive evaluations.