As technology swamps our daily lives by dictating what we eat and where our happiness lies, it is no doubt marketing has embraced the use of technology to infuse emotions and satisfaction through various narratives.
Often, businesses are wary to introduce new products or services that may not last even for a month before something better sneaks by. Audiences are fragmented over hundreds of different media outlets, apps, platforms, search engines and social media sites. Yet, technology is constantly evolving the way media is accessed and consumed, hence it remains critical for businesses to use technology to stay competitive.
- Social Media Is A Tool To Engage
A study by Google demonstrated there was no real correlation between media usage and its influence. In other words, just because a lot of people use Facebook or click on your business site, it does not necessarily translate to actual buying from the listed page.
What matters is the consumer experience and matching content with what consumers want or need. Alternately, use social media pages like an enhanced listing and redirect any traffic towards one place such as your website such as iAgent personalised website provided by iProperty.com Malaysia. With the updated information on your website, you are able to match consumers experience with what you have to offer. Ensure, you also, connect your iRealtor account to Facebook to showcase your property listings on your Facebook Page.
- Too Much Information Will Ruin The Business
Customers are faced with information overload these days due to the rapid availability of technology. The element of surprise and the ability of the business to stir interest among customers would enhance and renew customer’s interest towards an organisation. A company could provide simple choices in enhanced listings, with the most requested actions and information only, and provide extensions to allow people to act immediately including directions or maps, phone numbers, online ordering or reservations and hours of operation. A link to your website will help those who need more detailed information. Also, highlight the most requested information prominently on your website to make it easy to find and access.
- Pareto Principle
80 percent of results are driven by 20 percent of marketing, including search visits from keywords, calls from call extensions in ads, and ultimately, sales from advertising. Thus it would make sense to start investing and identifying that particular 20 percent to spur 80 percent of a company’s growth. Yes, it would require great effort and data to identify the 20 percent, yet the following results would be worth such efforts. Investing in data can help you to close deals faster. Closing tools such as Brickz and Agents Analytics offered by iProperty.com Malaysia can generate additional leads.
Simplifying your marketing strategy makes goals clearer and make a team more efficient in achieving desired goals. It may not mean lesser time or added intangible benefits, yet the ultimate aim of reaching the target audience and improving the business would be realized.
