Today, testimonials play a vital role in influencing consumers, regardless of the industry. Did you know that real estate testimonials have become a influential factor for buyers and sellers to work with an agent or agency?
Having your past clients express their satisfaction of your work through testimonials provides potential clients who are actively conducting their research and looking for agents or negotiators to work with may affect the outcome of your business. Hence, it is important to secure clients feedback and utilise it on your advertising platforms including social media channels and in other marketing strategies.
Here, we would like to share about practicing the right techniques and tools in order to produce positive evaluations.
- Assign A Specific Space On Your Real Estate Website For Testimonials
Writing blog posts featuring testimonials is one way to share testimonials as well as to create an unique landing page to exhibit all testimonials. Your audiences may find commentaries about your business via blog posts. A specific landing page will allow you to create leads for visitors to all of the feedbacks that you have published. This real estate testimonials page has to be equipped with well-captured photos of the past clients’ new homes as well as the search and lead capture forms to make it easier for them to view the listings and contact the agent or negotiator. - Craft And Schedule Social Media Posts Featuring Your Testimonials
In addition, real estate agents should actively share social media posts featuring their testimonials across their Facebook, Twitter, Google+, and other social media accounts or applications. Create images featuring your clients and some information about what your relationship with them to serve as context. For instance, you can connect your business Facebook Page along with listing updates through the iRealtor website. Besides, you can also boost your social media presence by inviting satisfied past clients to review your services on your business Facebook and Google+ pages as well. It is widely believe that reputable online reviews play a critical role in Search Engine Optimisation (SEO) to get favored in search results.
- Incorporate Your Testimonials Into Your e-mail Marketing
On top of obtaining social proof with reviews and testimonials, suitable real estate marketing tactic can assist to enhance your testimonials. You can specifically dedicate an email campaign that frequently highlights your several former clients.
Most of all, remember that obtaining testimonials is a long-term objective for real estate professionals. The ability to maximize the efficiency of your testimonials is the key to your career success. In conclusion, true feedback and testimonials can be beneficial to both, the recipients and agent or negotiator. Through effective testimonials, you are able to re-evaluate a listing plan or reinforce what they are currently doing.
Hurry! Start asking for testimonials today to help boost your business!
