What do you know about branding?
Branding is “the marketing practice of creating a name, symbol or design that identifies and differentiates a product from other products.” It also tells people what they can expect from you and differentiates your offering from that of your competitors.
Every agent has their own style. Some are extroverts, while others are more laid back. Some are fun and flamboyant, while others are cool, calm, and collected. But the first thing for many real estate agents should be their passion. Real estate is a hard business and it takes a lot of attention to detail and commitment to great customer service.