When you select an area to specialise in, you’re essentially honing your real estate business and brand. You will become an expert in that area and gain the business of its residents. Being recognised and trusted as a local expert is important to grow and preserve your position as the go-to real estate agent in your community.
Studies show that words account for only 7% of likeability, tone of voice accounts for 38% and body language accounts for a whopping 55%. People may be unaware of the signals they’re sending through their body language and facial expressions but they’re subconsciously making impressions about you based on these signals:
Doing lots of real estate photography means your digital files will pile up quickly. In the days of film, it was too expensive to create so many photos but with digital photography, it is easy to get carried away. Before you know it, you will end up with hundreds of real estate photos cluttering up your computer.