Before the rise of the Internet, finding a real estate agent meant asking people you know for referrals or stopping by your local real estate office to ask for the agent on duty. Today, the Internet has changed the way businesses are found and won. Your content marketing strategy plays a vital role in achieving business success. But real estate content marketing requires careful planning. What you’re going to say, where you’re going to say it, and who’s going to read it. All of these details require a purposeful strategy and thoughtful execution.
Here are 6 points for an amazing real estate content marketing strategy to get you started:
- A strong understanding of your audience
Who do you want to talk to and what type of content would interest your target audience are key questions that can help to tailor your engagement methods with them. Take the time to create meaningful content based on their interests and you will be a step closer to creating content they will enjoy, share and remember.
- A clear and well-established voice
Once you have established your audience’s interests, you can blend that with your voice and brand identity. The message that you want to share with your audience will demonstrate your value proposition and unique offerings. Your writing should have a consistent tone and voice. Select a friendly yet informative approach or a formal and educational one, and stick with it.
- A bank of ideas
Now you can start brainstorming ideas for content. Ideas can come from listening to your audience and answering their questions or from casual business conversations by following real estate experts and thought leaders. Keep these ideas in one place to reference when you need them, whether it’s in a notebook on your bedside table or in an excel spreadsheet.
- A strong go-to market plan
Thoughtful distribution of your content and a strong go-to market plan are next on your list if you want more views on your content. Consider creating an editorial calendar that will help you organise and plan your content distribution. You can also consider having a press release distribution as part of your go-to-market plan to get your message out to the masses.
- The right platform
Using the right platforms can help to secure your strategy further. Some of these platforms include Social Media hubs which you can use for maximum exposure and brand building. Be sure to share your thoughts, experiences and content where your audience gathers, be it on Facebook, Twitter or LinkedIn.
- Continuity
Always remember to be consistent. A great marketing strategy requires dedication and consistency. You might need some time to get used to things but once you’re there, a strong content marketing strategy can be just what you need to increase brand awareness, reach your target audience, and become a thought leader in your market!
Certain elements of your strategy should stay the same, such as the tone of voice. However, other pieces will need to be updated over time. Make sure your content marketing strategy remains effective by revisiting your channel strategy and content types every 6 months. This might sound like a lot of work but it will be worth your time and effort. Continue tweaking your content and you will be rewarded with more brand impact, awareness, sales and profit.
