Brand loyalty has very little to do with money but it has everything to do with how your real estate brand is perceived by your buyers. Your buyers will want to be loyal towards you as an agent, hence, it is crucial that you build a strong brand for yourself to attract and retain more business.
The real estate industry, as a whole, is ever evolving. There are many real estate agents in the world, but some are better at their job than others. So, what constitutes success for real estate agents? While it is imperative to be on top of the latest trends and marketing techniques, the most successful agents possess certain qualities that establish them as leaders in the industry.
As a real estate agent, you’re obliged to provide excellent service to your potential and existing buyers whether you are working for yourself or with an agency. It is understood that the sales process can be tough but it's not always the agents selling the property who are at fault. Buyers can sometimes be difficult too, with similar traits popping up from time to time and making life frustrating for you.