Social media is fast becoming a trend to build your business, establish your business profile, attract an audience, engage your buyers and convert leads for your listings as well as tapping into the market for new prospects.
Today, we will assist you on how Social Media can help boost your real estate services and the major social platforms are recommended for you:
- Facebook: Your Most Widespread Social Platform
Consistently updating your business profile with interesting content and attractive photos allow your buyers and investors to connect with you. Make sure your photos are taken and uploaded in high resolution and your posts with links to your blog or website have less than the 250-word count.
- LinkedIn: Gain Attention to Expand Your Network
Did you know you can tag qualified leads in the posts that you publish on LinkedIn? Let your buyers and investors know more about your business when you interact with other real estate-related posts and brands. Your contribution in community discussions with other real estate professionals allows your page to appear at the top of the news feeds of your connections.
- Twitter: Engage the Right Audience with Short Blurbs
Don’t let the 140-character word count stop you from sharing with your buyers. Analyse your tweets to find out what type of content is a hit with your audience. You can also pin tweets to the top of your feed and use property-related hashtags to tie back to your real estate business and content to gain more attention.
- Instagram: A Great Place to Show Off Your Listings
There is no better way to show off your listings than with Instagram. Remember to post images and videos you take, not stock images or clip art. Easily gain a bigger audience with hashtags (e.g.: #realestate). Since Instagram is owned by Facebook, you can have the best of both worlds when you post your images and videos to Instagram and selecting to share to Facebook.
- YouTube: Promote Your Listings in 3 Minutes
Videos have a positive impact on your website's traffic. Consumers find it easier to watch videos compared to reading text-based advertisements. Focus on video promotion and adapt video marketing to your digital marketing trends. When making your videos, ensure you have a clear idea of the product or service you are offering.
What we are trying to say is that you should take full advantage of as many platforms as you can to build your real estate business and strengthen your hold on the market. Social Media definitely has a great impact on securing more leads and allow you to hit your real estate revenue goals.
