The year 2016 may be coming to an end but it has shaped up to be an exciting year for new digital marketing trends. These trends include new technologies, platforms for social media network modifications as well as Search Engine Optimisation (SEO) updates.
Below is a guide of the latest digital marketing trends that you can take advantage of:
- Google Favours Mobile-Friendliness
Google has tweaked its algorithm for mobile-friendly websites to improve the search experience for smartphone and tablet users. Websites with content that are not optimised for mobile devices, however, will have a penalty imposed on them.
Hence, it is crucial for you to make sure your real estate portal is enhanced for mobile usage.
- Video Marketing on Facebook
Did you know that you can also use the video function on Facebook? Apart from posting your status updates and photos, you can also include Facebook in your video marketing strategies.
Invest some time and effort in developing and publishing your real estate video clips on your Business Page to gain more views and video popularity on your social network.
- Video Features and Group Chat on Twitter
If you prefer the short punches of Twitter’s 140-character updates, then you’re in luck. Twitter is gradually emerging as a video contender with its latest camera function through its mobile app. Real estate agents can easily shoot and share videos of properties for sale and conversations with clients with just a click of a button.
Twitter even allows you to start private group messages with followers in an instant! So for potential clients who are not your followers yet are allowed to participate in your group chat. This is definitely a great way to network with your prospects!
In this economy, it is evident that buyers will want to know exactly what they’re looking for and don’t want to waste any time being distracted with irrelevant details. Keep in mind that by using a well-planned sales strategy, you can increase your leads and buyers will be able to easily identify with you. Essentially, you want to score and make the sales.
