Blogging can help you develop your real estate business by gaining more leads and name recognition. The key here is to master the skills and do it right. Start your own real estate blog by learning the essentials.
Here are the essentials that you need to kick-start your own real estate blog:
- Platform
How you plan on publishing your own articles and managing your blog will depend on which platform you choose.
Go for user-friendly, convenient and manageable platforms such as LiveJournal, WordPress and Blogspot.com.
- Topics and Themes
You will have plenty of information in your areas of expertise that your buyers would be interested in. Write about what’s hot and what’s not in the real estate industry, price trends, interest rates, communities, as well as the local attractions.
You also can include topics related to lifestyles and the environment. Remember to include photos in your posts as images are proven to attract 4x more attention than words.
- Search Engine Optimisation
Search engine optimisation (SEO) is crucial for blogging success as it affects the visibility and rankings of your website in a search engine’s results.
Pay attention to the property-related keywords that you plan to use and the keyword density when composing your posts, creating title tags, and optimising photos, videos and graphics.
- Regularity
How frequent you publish a post is a common concern among bloggers. Try to publish at least 2-3 times a week as most of the major search engines tend to pay more attention to sites where new content appears regularly.
There are more ways than one when exploring the entire blogging process than what we have mentioned. Try familiarising yourself with your new blogging environment and do your own homework on how to improve your writing and blogging skills. You will eventually establish yourself as an expert blogger in the real estate industry.
