It is always a good idea to improve and update your real estate agent website. That’s because a website that is frequently updated with a fresh layout and content will appear more appealing to visitors and has a higher likelihood of inspiring confidence in your business too.
Today, we’ll show you 6 easy ways to freshen up your site in almost no time at all!
- Try A New Theme
Check in once in awhile to your website to see what new designs are available. If you decide to change your website theme for your site, choose one that uses a responsive design, is mobile-friendly and works well on any sized device.
- Customise Your Colours
When choosing your colours for your website, pick a palette that pairs well with your offline marketing materials for a consistent look. Avoid going for colours that don’t reflect your brand.
- Add Your Contact Info To Every Page
Visitors can land just about anywhere on your website so ensure your contact information is easily available and convenient for prospects. Add your contact information on every page of your site so they know who you are and how to contact you no matter which page they are on.
- Update Your Navigation
Clean up your website navigation to match your audience. Have a look at your statistics to see which pages are getting the most visits. If they are not at the top of your menus but they are popular, try moving them up to see if they can get even more views than before.
- Optimise Your Content For SEO
Improve your website SEO by using keywords that are highly-searched by people and used on search engines. However, do avoid using too many keywords for the sake of it or your text won’t appear as making any sense.
- Make Your Text Reader-Friendly
There is no sense in having great copy if it’s difficult to read. Ask a friend or family member to give you feedback on your real estate website. Are the fonts easy to read? Are the colours too bright or dull? Is your website crammed with too much content and too many images?
Your success is based on developing and owning a trustworthy brand. Whether you develop articles, blog posts or videos, make sure the content is shareable, engaging and actionable. Remember, it requires routine maintenance and monitoring to ensure your message is heard loud and clear!
