Falling into a rut can compromise your messaging and presentation and turn off potential buyers. It is vital that you reiterate the specifications and data when marketing your property listings as well as developing a special narrative of what it is like to live in the property that you advertised.
Hey, don’t beat yourself up about it. We have a compilation of 5 new ideas to market your property listings:
- Optimise Your Listing Campaigns
Attract quality buyers through search engines with the use of essential keywords to anticipate what your target buyers are searching for and include them into all of your marketing copies and landing pages. Did you know iProperty.com Malaysia practises this as well to draw more people to visit its website?
- Use High Quality Photos to Improve Curb Appeal
Use high quality photos to capture your buyers’ attention and focus on the elements that matter. Make sure your photos highlight the listing’s address or keywords used throughout your marketing. Maintain this consistency across your photos and create a filing system to manage your photos.
- Leverage Your Social Media Platforms
Amplify your marketing by leveraging on social media. If you have an account with Facebook, LinkedIn, Instagram, Twitter or Google+, make sure your bio communicates your brand message. Grow your audience by engaging with users so you can have a larger pool of buyers to market your listings to. Ensure you connect your iProperty.com Malaysia’s account to your business social media platforms to get more exposure.
- Blog About Your Listings
Create a blog and include your listings’ description and details with photos and/or videos to keep potential buyers and subscribers engaged while generating exposure. The Search Engine Optimisation (SEO) benefits of a blog can contribute to your listings’ search rankings and add value to push up your rankings.
- Create Video Tours of Your Property Listings
Take a video of your property listings to create a 360-degree experience for potential buyers. Nothing impresses prospective buyers more than a narrative real estate video tour complete with some mood music in the background to incite emotional reactions and encourage them to take action.
Once you have made the commitment to market your listings, then it is time for you to work out the nitty gritty details to market them properly. We hope the ideas above sparked some creativity in you and forced you out of your comfort zone to challenge yourself do something different. Good luck and happy selling!
