As a real estate agent, constantly looking for new ways to drive leads and sales are common to you. At the same time, you want to stand out from your competition. Generating and tracking leads have become increasingly more difficult with the arrival of new selling disciplines and more complex tech tools. Differentiating yourself from the masses will require a way to break through the clutter.
Here are four ways to help you find a breakthrough to differentiate yourself from the crowd:
- You only have one chance to make a good first impression
Start by leaving a good first impression with potential clients. To do this, you should present yourself as a credible and professional solutions expert.
According to Business Insider, it only takes seven seconds for someone to make up their mind about you so you will have to think about how your sales pitch will be received and hook your audience before it’s over
- It's not about me, it's about you
Crafting a message that is both relevant and compelling can be a challenge for any sales pro. When preparing your sales presentation, remember that it should tell a story that responds to a need or solves a problem.
Studies show that 70% of people are more likely to make purchasing decisions as a solution to their problems and 63% remember stories, while only a mere 5% of people would remember statistics after a presentation.
- Make the storyline work for you
Telling the right story that speaks to your potential clients’ needs might sound difficult at first but eventually, you will get the hang of it.
Do take note that 70% of people stop paying attention to a presentation because the subject matter isn’t relevant to them.
So it is extremely important to ensure that you analyse successes closely and pull winning messages into your methodology.
- Make technology work for you
Certain tools can help to improve the quality of your presentations like personalised video narration.
Some tools also have features to increase your sales activities by allowing you to reach multiple prospects at once, share your pitches anywhere online, learn who opened your presentation and for how long, and use a virtual meeting room to set up a face-to-face session and close the deal.
Believe us when we say that your opportunities are endless!
Ensuring you’ve developed a quality presentation is essential to success but by leveraging the latest tools and technologies, sales professionals like yourself can take their decks to the next level and track leads more effectively than ever before!
