What really drives your clients to work with you are real estate testimonials. Reading about what your clients had to say about their satisfaction of working with you gives potential clients a clear indication of what to expect from your business.
But how do you secure client feedback to use on your real estate website, across your social media accounts and in your email marketing?
Here are three practical ways on how to generate positive testimonials for your business:
- Dedicate a space for testimonials on your website
Writing blog posts featuring testimonials is one way to share these positive feedback, along with creating a unique landing page to display your testimonials. From there, potential clients will be able to see all the feedback given by existing clients. These platforms will provide an excellent opportunity for your clients to read about you and your business.
- Schedule social media posts featuring your testimonials
You can leverage on your social media presence and share the testimonials to your Twitter, Facebook or LinkedIn accounts. You can also ask satisfied clients to review your services on your social media accounts. Search engine optimization (SEO) experts believe that online reviews play a vital role in gaining social proof and favours in the search results on Google.
- Incorporate your testimonials into your email marketing
Alternatively, you can add the request for testimonials into your email marketing strategy. Develop an email campaign that regularly highlights one or more of your former clients and the feedback that they have given you. Here’s a little tip for you: You can add a small token of appreciation or reward to clients for giving you a testimonial.
Your real estate website is an excellent tool for generating leads and keeping in touch with past and current clients. Testimonials are a great way to market yourself without any extra effort from you. So don’t be shy about asking for them. Not everyone will say yes, but you won’t know until you try.
