iRealtor Academy Blog

The real estate industry is highly competitive. With so many agents in the market, you have to work even harder to reach out. An effective way to retain and grow your real estate business is via referrals. Studies show that 75% of an agent’s business comes from referrals and word-of-mouth, which means that 20% of your previous buyers and investors are responsible for 75% of your business. With your growth potential relying heavily on referrals, you should focus on things you can do to increase and amplify them. 

There are many tips that could benefit an agent or agency but we will keep it simple for you and focus on the “three most critical C’s”. These three C’s are the most essential components necessary for achieving success in the real estate industry. So how do you ensure the success of marketing efforts?

Feedback is the core component of an agent’s reputation. Buyers will use and exchange feedback with one another to guide them towards trustworthy agents. With feedback being so vital to buyer experience, it is easy to understand why receiving negative feedback can feel devastating to an agent, especially the first time.